The Resurgence of Branded Employee News Shows in the Hybrid Work Era

In the wake of the pandemic, workplaces worldwide transformed. The rise of remote and hybrid work cultures necessitated innovative communication strategies to keep employees connected, engaged, and informed. Today, companies are testing different approaches to bring workforces back into the office and face new struggles in communicating with in-person and remote employees. Traditional communication channels—emails, newsletters, and intranet posts—are no longer sufficient.  Enter the resurgence of branded employee news shows—a dynamic solution that marketing, HR, and culture executives increasingly lean into.

The Value of Branded Employee News Shows 

At their core, branded employee news shows are not just about disseminating information but about creating a shared experience that transcends geographic boundaries and unifies the workforce. These digital rendezvous points serve multiple purposes:

• Enhance Communication: They bridge the information gap between in-office and remote teams, ensuring everyone is on the same page.
• Foster Company Culture: By featuring stories and achievements from across the organization, they help cultivate a sense of belonging and collective pride.
• Drive Engagement: Interactive and entertaining formats boost attention and participation, making key messages memorable.

A well-produced news show can cut through the noise, offering a compelling and consistent way to reach every employee, regardless of their work location.

Crafting Your Own Branded Employee News Show

Creating a news show that captivates and connects your workforce requires thoughtful planning and execution. Here are five tips to set you on the right path:

1. Know Your Audience: The first step in creating a compelling news show is understanding your audience. What information do they need? What interests them? Gather input from a cross-section of your workforce to ensure your content is relevant and engaging across departments and roles.
2. Curate Content Carefully: Balance is key. Mix company updates with lighter, human-interest stories highlighting team achievements, employee milestones, and behind-the-scenes glimpses of your company culture. This variety will keep viewers interested and looking forward to each episode.
3. Make It Interactive: Encourage viewer participation to foster a two-way communication stream. Incorporate live polls, Q&A sessions, and shout-outs to viewer comments. This interactivity makes your show more engaging and gives employees a voice, making them feel valued and heard.
4. Invest in Quality Production: Good production values make a big difference. Invest in decent equipment and editing software, or consider hiring professionals to help. Remember, the quality of your news show reflects your brand's image internally just as much as any external marketing efforts do.
5. Promote and Iterate: Promotion is crucial to ensure your show reaches its intended audience. Use multiple channels—emails, Slack, Teams, WhatsApp groups—to remind employees when a new episode is airing. Finally, solicit feedback regularly and be willing to iterate. Continuous improvement will keep your show fresh and relevant.

Conclusion: Unifying Through Innovation

Branded employee news shows are more than a communication tool; they're a strategic asset in today's hybrid work culture. By delivering information in an engaging, inclusive format, you can strengthen your corporate culture, enhance employee engagement, and ensure that every team member, whether remote or in-office, feels connected and informed.

As we recalibrate our strategies in the post-pandemic world, recognizing and harnessing the power of innovative communication methods like employee news shows can make all the difference. Start planning your show with these tips, and watch your organizational communication transform from mundane to magnetic.

Interested to learn more? Contact us.