Whoop it Up! Maximizing Wearables at Events

Elevating Events with Wearables

Elevating events with wearable technology is about taking engagement to the next level. With devices like Apple Watches and Oura Rings becoming mainstream, many attendees are already wearing tools to enhance their participation in an event. By incorporating these technologies, organizers can create memorable and interactive experiences.

Wearables offer countless opportunities, whether it’s encouraging movement with step challenges, helping attendees manage stress using heart rate or sleep data, or simplifying networking with touchless contact exchanges.

Here are three ways event organizers can leverage attendee wearables:

1. Stay Active: Fitness is essential to many attendees, and wearables are a great way to add healthy fun to your event. You can encourage everyone to join challenges like counting steps, logging workouts, or earning points by moving around the event. Ideas like “Who can take the most steps during the conference?” or leaderboards for fitness challenges can motivate people to participate. Offer fun prizes to keep everyone excited and active!

2. Manage Stress: Let’s face it—events can be both exciting and tiring, with packed schedules and busy agendas. Wearable devices, like Oura Rings, can help attendees manage stress by monitoring sleep and stress levels, providing insights into when to rest. These tools can remind attendees to take mindful moments to breathe, promoting a sense of calm. To complement these insights, offering quiet lounges or meditation sessions allows attendees to recharge.

3. Connect: Networking has evolved, and wearables can replace the hassle of business cards with seamless interactions. Take the Oura Ring’s “handshake” feature—two attendees touch rings to exchange contact info instantly. It’s modern and fun and keeps the conversation flowing without interruptions, helping attendees make meaningful connections more efficiently.

Try weaving wearables into your event engagement strategies. These smart devices can help make events more dynamic, personalized, and enjoyable, ensuring attendees leave with unforgettable memories.

If you want to learn how to incorporate wearables at your event or as a part of a branded installation, contact VIVA Creative.