CUSHMAN & WAKEFIELD REAL ESTATE VIRTUAL REALITY EXPERIENCE

A History of Collaboration, Innovation, and Interactivity

Long-term partnership based on all portfolio solutions

Cushman & Wakefield is an American-based global company that’s among the world’s largest commercial real estate services firms. They believe that “life is what we make it,” which is why they strive to make an impact with everything they do. 

Since 2015, through a series of mergers and acquisitions, Cushman & Wakefield and VIVA have partnered on a multitude of content, events, and branded projects. VIVA has created video collateral for events such as the Race for Hope and the Art of CREation, produced activations for The State of Real Estate and CW Symposium, and developed digital activations in VR and online. Some of our favorite work has been the development of strategy and events to continuously inspire, collaborate, network, and promote interactivity in their workplace.

Cushman & Wakefield was searching for a way to help potential lessees visualize an office in their expansive new building before the completion of construction. VIVA created a custom-360-degree VR experience where users/future tenants navigated the space both inside and outside of the building. VIVA created a realistic view of the entire environment, which significantly boosted sales for a property. 

Outcome

• Cushman & Wakefield is a long-term favored VIVA partner since 2011
• Scope of work includes: brand graphics, presentations, infographic videos, global reach videos, Race for Hope DC videos, branded launch videos, multiple conferences full-scope branding, live events, live design, and 360-degree immersive technology
• VIVA has also contributed on partner acquisition company videos, newspaper advertisements, rebrand guidelines, event programs, social media activations, trade booth designs, radio spots, full-scope event branding, and web banners