DRIVING ENGAGEMENT FOR THE AUDI DEALER NETWORK
Bi-Monthly Original Video Series For the World of Audi
News and learning are delivered through documentary segments and a custom interactive portal.
This innovative bi-monthly news show, tailored exclusively for Audi dealerships across the U.S., provides dealership teams with the information they need via a responsive content portal designed by VIVA Creative.
VIVA developed the overarching strategy, including campaign development, communication, marketing, and editorial calendar for bi-monthly episodes. Updated every two weeks, the Audi Progress program combines studio-produced content with on-location features, including new products and services, auto launches, media test drives, sports marketing, updates from Audi leadership, and more.
VIVA's unique digital delivery platform for Audi Progress became a resource for departments across the organization as an engagement tool to reach Dealer Network audiences. Audi progress was recognized with a W3 award for outstanding interactive media streaming production and was recognized for campaign and content strategy.
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Highlights
Branded Digital News Portal
XR Studio with Audi Brand Host
On Location Leadership Updates
"It has been an exhilarating journey supporting Audi and their nationwide Dealer Network by developing the platform and producting content for Audi progress. Our team is thrilled to contribute to Audi’s educational, inspirational, and product knowledge initiatives."