WEIGHT WATCHERS CONSUMER CAMPAIGNS
Engage Audiences, Increase Brand Loyalty, and Drive Growth
Innovative digital storytelling told through social sharing
Weight Watchers first approached VIVA to support community events and promote programs. We produced highly successful events that reinforced the brand's core messages. Our relationship quickly evolved into support across brand and marketing strategy, emphasizing content production.
We created multiple campaign videos highlighting success stories, programs, services, and tools spanning various channels to ensure broad reach and impact. All of this was accomplished with a strategic focus on storytelling.
With that in mind, our collaboration with Weight Watchers expanded to innovative digital storytelling, exemplified by a unique experience for their 'Because of You' campaign. We designed and built an interactive platform celebrating individuals, their personal support teams, and the Weight Watchers community.
Visitors submitted a photo and wrote personal messages to be digitally overlaid on their pictures with the campaign hashtag. These pictures were widely shared on social channels, forming an interactive 'Digital Mosaic' of Weight Watchers' campaign branding.
Our digital strategy extended to employee engagement, particularly during their annual event. We developed a nationwide digital hub for thousands of Weight Watchers employees, fostering connection. Our team also created sleek and user-friendly interfaces for Weight Watchers' digital platforms, enhancing user experience.
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Highlights
Digital Mosaic for Recognition & Teambuilding
A digital mosaic combines technology and visual art to create large-scale images composed of smaller individual pictures or tiles. Each tiny picture, or tile, typically represents a pixel or small section of the larger image. When these tiles are viewed from a distance, they blend together to form a cohesive and detailed larger image that can be either static or dynamic.
Digital mosaics can be used in various settings, from art galleries and advertising to event design and digital presentations. Their versatility allows for stunning visual effects that can enhance the aesthetic appeal of any space. By incorporating numerous images or video frames into a single display, digital mosaics can tell intricate stories and convey complex messages in a visually compelling format. This technology can be especially impactful in events, creating a visually rich backdrop that enhances the overall ambiance and engages the audience.
Nationwide Digital Hub & App. Support
Campaign Videos
"VIVA is honored to create content, events, and campaigns that help Weight Watchers achieve its mission to inspire people to embrace the journey to better health through a supportive and joyous community."
—Emily Greene, President & Chief Creative Officer, VIVA Creative