WASHINGTON NATIONALS AGENCY OF RECORD
Brand Advertising that Drives Sales and Grows Fans
VIVA is a trusted partner to leading sports, entertainment, and music organizations seeking to reignite their brand story, drive sales, and engage fans.Â
As Agency of Record for the Washington Nationals™, VIVA brought a renewed vision and fresh approach to the Nationals' marketing efforts.
The launch of the "YOUR PLACE" campaign marked an exciting turning point for the team, exceeding prior years' advertising benchmarks and energizing fans across the region with new fervor.
VIVA's strategic and tactical advertising plan addressed the challenge of declining single-game ticket sales head-on, resulting in immediate increase in ticket sales, bolstered concessions and restaurant visits, and higher fan engagement across diverse demographics.
These results prove VIVA's expertise in strategic and tactical brand marketing delivered with creative excellence.
Let Us Hit A Home Run For Your Brand, Too.
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Highlights
Brand Anthem Video Excites Partners
VIVA stepped up to the plate to help the Nationals™ redesign and rethink their stadium naming rights strategy. This included producing a rousing brand anthem video with architectural animation, drone videography, and studio-quality visual effects.
Broadcast Spots Boost Ticket Sales
As the team's first hometown partner, VIVA collaborated with the Nationals™' in-house marketing team to closely guide brand strategy while producing creative content, brand video, TV and radio advertising, print and digital collateral, and experiential activations.
Winning the World Series
VIVA knocked it out of the park with a data-driven brand strategy that authentically resonated with fans. By keeping it local with casting and crews, VIVA captured the essence of the Nationals™ ballpark experience through the eyes of its beloved fanbase.
"The Washington Nationals™ are thrilled to partner with VIVA Creative, our new Agency of Record, as we work together to engage fans, grow our brand, and build deeper connections in our community. We have wonderful chemistry with the VIVA team—we love that they offer creative thought leadership, while also being great listeners who adroitly respond to our needs."
—Valerie Camillo, Former Chief Revenue and Marketing Officer, Washington Nationals™
