VOLVO EX30 TEST DRIVE EXPERIENCE
Volvo EX30 Media Test Drive x Barcelona
To highlight the unique and sustainable features of the “Small Yet Mighty” Volvo EX30 for media test drives, VIVA created a curated series of experiences connecting the EX30 to Volvo’s host city of Barcelona. For auto, lifestyle, and influencer audiences, we created three unique guest journeys and designed bespoke environments for them to interact with the EX30 and product experts. The turnkey event design included an EX30 brand studio, a content creation studio, and immersive, hands-on events throughout the region that connected local sustainable culture to the manufacture and design of the EX30. The experience gave media guests opportunities to create EX30 stories that were personalized for their followers while maintaining the consistency of the Volvo EX30 brand story.
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Highlights
Expert Production Management
In Barcelona, VIVA designed and delivered turnkey production management for a uniquely personalized drive experience. We created a series of informative, entertaining, and immersive experiences for influencers, lifestyle, and auto media.
Content Creator Mini Studio
Leaning into the "Small Yet Mighty" story of the EX30 brand, for social influencers, VIVA built a content creation studio where they created whimsical and shareable content using models of the EX30 models and props at various scales.
EX30 Branded Hub
VIVA designed an exclusive gathering space in the ME Hotel, displaying the EX30, pop-up exhibits, curated expert discussions, and content creation opportunities.
Bespoke Barcelona Experience
VIVA connected the art scene of Barcelona to the design story of Volvo EX30 with unique activations throughout the city, including live artist painting of an EX30.
Hands-On Brand Immersion
By partnering with upcycling makers' studios throughout Barcelona, VIVA highlighted the EX30's denim sustainability story. Guests participated in hands-on activities while guests interacted with Volvo design experts.
Outcome
Worldwide media coverage on social media and in publications like Road and Track, Auto&Design, MotorWeek, Essence, AutoWeek, The Globe and Mail, Engadget, and many more.
Gallery
Big Energy,
Big Thinking,
Big Results.
