OPRAH + 100 BLACK FATHERS

A Life Changing Conversation

Oprah Winfrey Network (OWN) sought VIVA's creative and technical expertise to support 100 Black Fathers, a dialogue with black fathers from all walks of life, including celebrities like Tyler Perry and Courtney B. Vance.

The vision was for 100 black fathers to join the conversation from their homes, with robust ability to intimately engage with Ms. Winfrey about this critical moment in history.

Our solution was the design and build of an interactive studio where moderator and guests interact as if they are in the same room — where technology fades away and personal connection is paramount.

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A Conversation with Oprah Featuring:

Highlights

Virtual Studio and Digital Ecosystem

Working closely with OWN, VIVA designed and built a virtual studio and digital ecosystem, focused on set design, lighting, cinematography, and managing remote interactions with talent. We devised an innovative display strategy that allowed Oprah to engage with each guest individually, ensuring fluid, personal conversations across distances.

Virtual Production Expertise

This production demanded active engagement from over 100 remote guests while capturing over-the-shoulder shots and maintaining teleprompter and cameras at the perfect eyeline. VIVA was up to the task with flawless execution.

100 Remote Guests

We managed over 100 Zoom rooms, flawlessly choreographing every live feed while fluidly responding to live interaction between Oprah and her guests.

Outcome

The airing of "100 Black Fathers" on the Oprah Winfrey Network marked a significant milestone in televised dialogues on parenting in the African American community at a pivotal moment in history.
The event achieved landmark ratings for the network, drawing an audience of over 3 million viewers across its live broadcast and digital platforms.
The powerful narratives shared led to a substantial increase in social media engagement, with a rise in conversations surrounding Black fatherhood on platforms such as Twitter and Instagram within 48 hours of the airing.

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"I am honored to bring this conversation to light so we might better understand the emotional toll Black fathers endure, and how they continue to show up for their children, their family and the community. "

—Oprah Winfrey