NORWEGIAN CRUISE LINE STUDIO
Crisis to Creativity: Building NCL's High-Tech Broadcast Hub
Content studio design, construction, and equipment installation at NCL's HQ
When the world faced unprecedented challenges and travel came to a halt, Norwegian Cruise Line (NCL) turned to VIVA Creative to find a bold solution for keeping their communication channels open. Together, we transformed a canceled event in Italy into an opportunity to innovate, designing and constructing a cutting-edge production studio at NCL’s corporate campus in Miami, FL.
Initially designed to meet the urgent priority to eliminate the need for travel during video production, the studio soon became an indispensable resource for NCL.
It now serves as a state-of-the-art content creation and broadcast hub, supporting both internal and external communication efforts. This long-term investment showcases VIVA Creative’s ability to adapt and deliver solutions that provide lasting value, even beyond the original scope of a project.
Let's Peek Behind The Curtain Together.
Highlights
Design, Construction, & A/V Installation
The 4K-capable studio boasts advanced broadcast technology, elevating NCL's content quality. The studio is easily rearranged into multiple configurations to adapt to content formats. It is equipped with full studio lighting, high-speed internet, universal branding plates, a genuine marble bar, a 175-inch hero monitor, a 98-inch monitor, and three 65-inch monitors.
Wider Audience Engagement
High-definition content amplifies brand messages, expanding reach to diverse audiences. The new studio allows executives to speak on Good Morning America and other national TV programs. NCL and VIVA continue to produce high-quality content, from on-board stories to sales leadership talks to global town hall meetings and holiday messages.
Outcome
- Enhanced Audience Reach: 4K-capable TV studios with advanced broadcast technology enable NCL to reach their audiences while elevating video content quality and adaptability to multiple formats.
- Highest Production Standards: State-of-the-art equipment and technology deliver professional content that rivals top-tier production houses.
- Streamlined Efficiency in Production: Studio optimizes the content creation workflow, significantly reducing time and cost while boosting the capacity for greater content volume.
- Enhanced Real-time Audience Interaction: The state-of-the-art studio enables interactive content such as live streaming, real-time Q&A sessions, and premium pre-produced content tailored to audience preferences.
- Forward-Thinking Adaptation to Industry Shifts: Recognizing the digital shift within the cruise industry, NCL's investment in its cutting-edge studio emphasizes agility and dedication to reaching its audiences.
- Distinct Competitive Edge: NCL's studio enables bespoke content creation and streaming, resulting in a distinct competitive edge in communication with audiences quickly, efficiently, and on-brand with the utmost professionalism.
Management Services
- Managed, operated, and coordinated NCL's video production studio, including oversight of live, online, and hybrid events from inception to completion
- Supervised the tech team and project manager to ensure flawless operation of all studio aspects and proactive maintenance needed for pristine studio functionality
- Provided strategic technical expertise for all production needs, necessary equipment, and all essential network connections to facilitate seamless broadcast and online interaction
- Developed, maintained, and optimized the daily schedule for studio operations, resource allocation, and workflow efficiency
- Handled studio activity scheduling, professional assistance, and served as primary point of contact for all inquiries and requests for studio usage from clients and stakeholders
- Assumed the role of Acting Lead Editor and ensured success for high-value productions, editing processes, and surpassed client expectations for deliverables
- Procured all requisite out-of-studio equipment, sourced necessary resources to fulfill production requirements, and adhered to budgetary guidelines
- Fostered and managed strong relationships with vendors, suppliers, and providers for on and off-site productions that ensured timely delivery and quality service
Gallery
Big Energy,
Big Thinking,
Big Results.
