NEW PROFIT THE WELL CONFERENCE
Designing Events as Catalysts for Social Change
Curating spaces to amplify community voices.Ā
VIVA is honored to partner with New Profit, a philanthropic organization supporting high-impact social entrepreneurs and driving solutions to systemic challenges in America.Ā
We co-launched "The Well," an annual, interactive conference designed to convene a multiracial, intergenerational, and cross-sector coalition for social change. We work hand-in-hand with community stakeholders to co-create a groundbreaking platform for dialogue, social entrepreneurship, and actionable progress.
The Well reflects the collective strengths and ideas of the communities involved, ensuring that the solutions we develop are inclusive and sustainable. This partnership exemplifies our shared commitment to empowering community-driven innovation and amplifying community voices.
As event design and production partner, VIVA meticulously crafts every aspect of The Well to inspire collaboration, inclusivity, and innovation. We manage logistics like venue design, audio-visual coordination, and on-site execution. Our team oversees event flow, stage production, speaker support, and attendee journeys. By designing immersive breakout sessions and interactive installations, we create spaces that foster engagement, enabling participants to contribute meaningfully to New Profit's mission and values.
Ready To Rock Your Next Event? Let's Connect.
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Highlights
Attendee Journey
By considering the emotional arc of an attendee's experience, VIVA crafts events that are not just attended but deeply felt and remembered, nurturing the connection between attendee and the event's purpose.
Restorative Spaces
VIVA designs spaces for mental refreshment and emotional balance. These havens inspire people to pause, reflect, or engage in calming activities, thereby enhancing their capacity to engage, learn, and connect.
Curated Conversations
VIVA curates content to drive meaningful conversation, offering depth, variety, and relevance. Sessions are carefully planned and moderated so attendees connect more deeply with event themes and each other.
Collaborative Art
Inviting attendees to co-create artwork nurtures sense of community. Participants might add a personal message to a shared mural, create a digital art piece, or contribute to a large-scale, physical structure.
Outcome
- Community Gathering for Change: Promoted open conversations to broaden perspectives and catalyze change.
- Embracing New Perspectives: Facilitated brave dialogues to challenge and expand views.
- Relationship Building: Forged meaningful, action-driven relationships.
- Inspiration and Impact: Shared experiences fueled intellectual inspiration for community action.
- Call to Strengthen America: Rallying call for co-creating a stronger nation.
Gallery
Big Energy,
Big Thinking,Ā
Big Results.
Visual Design Through LineĀ
VIVA designed the event's aesthetic, bringing harmony and cohesion to visual and thematic elements, elevating the event from a mere gathering to a comprehensive, immersive experience. From invitations to signage, hardscapes to decor, and presentations to swag, the distinctive style unified the visual narrative, reinforced messages and identity, and provided a seamless experience.
"The Well will be a place for dialogue and mobilization with our community to pursue an American Evolution that makes good on our country's greatest possibilities. Our call to action for the social sector is to even more passionately embrace the original etymology of philanthropyā€”to love humankind."
ā€”Tulaine Montgomery, New Profit Co-CEO
ā€”Shawn Dove, New Profit Managing Partner