MSC CRUISES SEASCAPE LAUNCH

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Marrying Maritime Tradition with Innovative Digital

This high-profile launch event marked the arrival of MSC Seascape, a ship that seamlessly blends maritime tradition, modern luxury, and technological innovation. Held at the Manhattan Cruise Terminal in New York City, it was a grand affair with over 3,000 guests - including VIPs, partners, and media.

Attendees experienced the European glamour of MSC Cruises with invited celebrities, international artists, local dignitaries, and media from around the world. The ceremony blended beloved maritime traditions, such as a formal blessing and ribbon-cutting ceremony, with innovative digital elements like a virtual blessing by the ship's Godmother, the iconic Sophia Loren.

The evening included live entertainment, a gala dinner, and an opportunity to explore MSC Seascape's unique onboard venues and experiences.

Let's Break Some
Bottles Together.

Maritime Traditions & Modern Luxury

Blessing By Sophia Loren

Godmother for all of MSC’s cruise ships, international movie icon Sophia Loren, performed the traditional blessing by video due to the pandemic.

Iconic Bottle Breaking Moment

Alexa Aponte Vago, daughter of MSC Group's founder and executive chairman, cut the ribbon to release the champagne bottle, christening the new cruise ship.

Performance By Matteo Bocelli

One of the highlights of the traditional maritime ceremony was stunning musical entertainment from international singer-songwriter Matteo Bocelli.

Concert by Grammy Winner Ne-Yo

Following the ceremony, guests enjoyed a gourmet gala dinner and a standout performance by international singer/songwriter Ne-Yo.

Philanthropic Partnerships

UNICEF champion Emma Hepburn, granddaughter of Audrey Hepburn, thanked the MSC Foundation for its long-standing partnership with UNICEF.

Outcome

The launch successfully positioned MSC Escape as a symbol of modern maritime innovation and luxury, attracting significant media attention and public interest.
The event reinforced MSC Cruises' brand image as a leader in luxury cruising, highlighting its dedication to creating unique and high-quality experiences.
Positive feedback from attendees and wide media coverage contributed to a strong start for MSC Seaside's operational lifecycle, setting a high standard for future ship launches.
To see Mayor Adams speak directly about Seascape, click here.

"I want to congratulate MSC on this evening's naming of cruise ship Seascape!"

—Eric Adams, Mayor of NYC