INDEED INTERACTIVE KINETIC TOUCH WALL INSTALLATIONÂ
Kinetic Touch Wall at Global Sales Conference & Expo
Award-winning Innovation & Record-Setting Crowd Engagement
Indeed Interactive is a global conference for HR leaders exploring the future of recruitment. Debuting many exciting products and services, Indeed wanted an imaginative marquee installation to fully immerse attendees in their new offerings, bringing the brand to life in a fun, lively way.
VIVA invented a thirty-foot-wide kinetic touch wall that electrified the event's atmosphere. The installation showcase Indeed’s latest products and services through a dynamic, interactive experience. Featuring vibrant orange artwork paired with 26 distinct touch points, the wall combined storytelling with functionality. Each touchpoint activated animated projection overlays, encouraging attendees to interact with brand messaging across the wall. This unique design fostered meaningful engagement and ensured that the brand’s narrative left a lasting impression.
Key aspects of the design included hidden "super-secret" activations that introduced an element of surprise, enticing attendees to explore further. These secret elements inspired curiosity and play, offering a sense of adventure while driving deeper immersion into the brand's story.
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Highlights
Responsive Design
Real-time engagement powered by technology that reacts to proximity and physical touch, creating a lively user experience triggering colorful, playful, kinetic activations as attendees interacted with the wall.
Social Media Buzz
The display was a joyful spectacle that prompted attendees to share their own playful experiences at the wall on social media, extending impact far beyond the physical venue.
Conversation Catalyst
The wall became a conversation starter and centerpiece for networking and discussion, sparking new connections between attendees.
Content Personalization
The wall brought life to Indeed’s featured products and services, enabling attendees to dive deeper into the content they most wanted to learn about through kinetic touch.
Crowd Magnet
With its striking presence, the wall attracted crowds all day long, energizing the space. Groups of people explored  together in collaborative play, sparking delight and engagement durations exceeding ten minutes.
Outcome
- Record-Setting Engagement: The installation led to over 8,000+ in-person interactions averaging 10 minutes.
- Social Media Resonance:Â The installation not only grabbed the spotlight at the event but also achieved millions of social media impressions.
- Memorable Moments:Â The wall created unforgettable experiences, prompting laughter, interaction, and brand-focused activities
- Innovation Showcase:Â By featuring this cutting-edge technology, Indeed reinforced its commitment to technological innovation, responsiveness, and user-centric design.Â
Sophisticated Technology Powering the Wall
Intersection of Art & Technology
Utilizing conductive paint, sensors, audio-visual equipment, and code, the wall had over 100 touch points triggering special effects, like video, audio, animation, lighting, and illumination areas to explore.
Vibrant Interactivity
Twenty-six bright orange touchpoints served as a starting point, enticing visitors to interact with the wall and reveal Indeed's brand messages through engaging graphics and animations.
Surprise Elements
Through playful exploration, users discovered super-secret “easter egg” touchpoints, uncovering unexpected elements like a piano-themed logo animation.
Expert Construction & Setup
Assembled and tested in VIVA's pre-visualization studio, the structure was transported and installed at event site, with projectors, sound systems, and branded hardscape.