ENGAGING HEALTHCARE PROFESSIONALS THROUGH FRIENDLY COMPETITION

Improving Health Through Early Diagnosis 

Growing Exhibit Booth Attendance Through Friendly Competition

At a medical convention with 60,000+ attendees, G.E. Healthcare wanted to highlight contrast media, the products used to enhance medical body scans. VIVA met this challenge by designing, developing, and fabricating a hands-on interactive game, CSI Case Study Investigation, illuminating the power of G.E. Healthcare products.

An Innovative Use of Gamification, Competition, and Leaderboards

Knowing the competitive instincts of our target audience, the touchscreen game used a leaderboard to broadcast the scores of contestants. Participants were drawn into richly detailed medical cases requiring careful analysis and decisive action, helping them to literally "see" the value of the contrast media products.

Outcome

• G.E. Healthcare witnessed a doubling in booth traffic — a clear indicator of the captivating pull of this gamification strategy.
• On average, for every one person playing the game, two attendees entered the booth to observe.
• A competitive leaderboard tapped participants' natural desires for achievement and recognition, significantly increasing booth traffic and participation.
• Gamification showcased G.E. Healthcare products, by literally demonstrating the efficacy with real scans.
• The experience was so successful that it evolved into a global educational asset, repurposed as a mobile app at events across the Americas, Europe, and Asia.