Case Study
American Express Global Business Travel
Setting the Pace
When American Express Global Business Travel wants to show a select few of their top performers, known as Pacesetters, how much they’re appreciated, they pull out all the stops. This year’s event took the Pacesetters across the pond to Prague, Czech Republic. First, there was a call to VIVA Creative.
Prize Winning Experience
We gave Pacesetters 2019 general sessions a competitive edge by borrowing themes from famous game shows. This allowed sponsors the opportunity to give away some amazing prizes to some very happy guests. VIVA paid respect to traditional Czech culture with design and creativity, while remaining true to the American Express Global Business Travel sleek, stylish brand.
A Big Thank You
For the final day, VIVA planned a cocktail reception and gala in a Prague castle. As guests entered the castle, national soldiers lining the marble steps on either side held their swords aloft. A harpist, pianist and opera singer performed while guests enjoyed a black-tie dinner and dance party. The Pacesetters, along with all the other guests, won’t soon forget such a dazzling display of appreciation.