Who: Ted Rubin, Chief Social Officer of Collective Bias
When: Wednesday, February 29th, 1:00pm EST – 2:00 p.m. EST
How: Tweet your questions to @SmartCMO; Follow #SmartCMO hashtag
One of the most active and recognized voices on social media and brand marketing, Ted Rubin will be guest host for this Wednesday’s #SmartCMO Twitter Chat starting at 1:00pm EST.
Ted has educated the marketing community around “Return on Relationship” – or “ROR” which he defines as “the value that is accrued by a person or brand due to nurturing a relationship”. Ted knows how the best brands should be speaking and reaching out to their target audiences, and he will share personal knowledge about social media engagement with our online community!
Discussion Topics include:
- Authentic ways to build an online community.
- How permission marketing has changed the social sphere.
- What your brand should NOT be doing in social media.
Tweet your questions for Ted in advance to us at @SmartCMO
Follow event hashtag #SmartCMO to stay on top of all the activity!
Who: Evan Greene, Chief Marketing Officer of the Recording Academy
When: Friday, February 24th, 1:00 p.m. EST – 2:00 p.m. EST
How: Tweet your questions to @SmartCMO ; Follow #SmartCMO hashtag
The 54th Annual Grammy Awards generated a remarkable 13M million (via mashable) social media comments and Smart CMO is taking the social and marketing conversation to Twitter with Chief Marketing Officer Evan Greene of the Recording Academy this Friday, February 24th from 1:00 p.m. EST – 2:00 p.m. EST.
The first person to hold a marketing title at the Recording Academy, Evan has innovated and expanded the Grammy’s into an emotional brand experience that actively participates in music conversations and touches fans around the globe. Join us online to discuss how Evan has spurred innovation in music engagement by focusing on social media, selective partnerships and maintaining a respectful conversation with his music community. Discussion topics include:
- The importance of social media: Did you Tweet, Facebook, or download the Grammy’s app this year? With new avenues to interact, the Academy’s digital strategy took engagement to a record-breaking level.
- Digital Leading the Way: What is your reaction to We Are Music? The Grammy’s latest campaign allows you to become a part of the music history by sharing how music has impacted your life.
- Crisis Communication in PR: After the passing of Whitney Houston, how can marketers respectfully react to catastrophic events that may influence company or marketing initiatives?
Also, don’t forget to join us on March 1st for the Smart CMO Forum – Evan will be featured in an exclusive full length session, “Brand Relevance & Evolution from the Marketing Leader Behind the Grammy Award” – going behind-the-scenes of his marketing strategy.
Event Details: Twitter Chat with Paull Young of charity: water
Event Date: Thursday, February 16th
Event Time: 1:00 p.m. – 2:00 p.m. EST
Discussion Topics: A case study of how charity: water has activated innovative cause marketing through powerful storytelling, integrated social media campaigns, and a strong focus towards the brand to share the water crisis story.
Hashtag: #SmartCMO
You may have already heard of charity: water, the non-profit is known for raising millions of dollars along with invaluable awareness to help create access to clean – safe drinking water in impoverished nations – but they’re also breaking new ground in the definition of “cause marketing”. Paull Young, charity: water’s director of digital engagement, is our guest host for the next #SmartCMO Twitter chat.
How is charity: water unique? They have been and continue to pioneer the social media space for non-profits by engaging their donors online to help share their core mission – and in doing so, have become the first charity to reach one million followers on Twitter. Their focus is on inspiring, motivating, and activating their donors through storytelling, a goal they accomplish without giving up their “lean startup” mentality – their entire marketing department is a staff of one, led by Paull.
They also stand out in their promise of the 100% model – every dollar donated goes towards a specific water well project (a second fund pays for operational expenses), and they continue to embrace accountability by tracking each project on Google maps. Any CEO would be impressed with the results: charity: water has raised over $40 million dollars in five years.
This Thursday, February 16th, Paull will be answering your questions online for #SmartCMO Twitter Chat about building a strong community brand, the importance of storytelling to your audience, and using social media and content to create an authentic digital marketing strategy – as well as sharing examples from the charity: water model.
Join us starting at 1:00 p.m. EST by following the hashtagh #SmartCMO to chat with Paull Young and the Smart CMO community!
Thank you to everyone who participated in our first Smart CMO Twitter chat last week – this is our step into developing a weekly chat series dedicated towards social media, marketing, brand innovation and all things around the Smart CMO community. We’re very pleased to announce that our next chat will be hosted by innovator and previous SCMO speaker – Kevin Alansky (@alansky) of Blackboard, onThursday, February 9th at 1:00pm ET.
Kevin is a thought-leader in the product marketing and education space, and has taken an impressively open approach in his embrace of social media as the Vice President, Global Digital & Content Marketing at Blackboard. He will be joining us at 1:00pm ET to answer your questions on technology, media and the future of online education.
The event hashtag to follow: #SmartCMO
To make sure your topic is answered, we encourage you to pre-submit your questions by Tweeting your question to @SmartCMO before Thursday with #SmartCMO.
We will try to answer as many as possible, and post some of your comments afterwards!
The Smart CMO team would like to invite you to join us for the launch of our Twitter chat series launching Friday, February 3rd. at 1pm ET. This will be the first in a series of weekly chats hosted by the Smart CMO community, where we will discuss the latest in marketing, social media and brand convergence, as well as share sneak peek access into the upcoming Smart CMO Forum. We will announce special guests that will join us to share their unique insights and answer your questions.
Event Details: The first chat will be this Friday, February 3rd at 1:00pm ET with scheduled chats taking place each week on Thursdays at 1:00pm ET.
Follow the Hashtag: #SmartCMO
Discussion Topics:
Advertising during the Super Bowl is one of the most talked-about topics for marketers. A few commercials have already been released before the big game (AdAge shares a few). Which brands do you think take advantage of the Super Bowl opportunity best?
Which devices will you use to interact during the game? A recent study shows that half of all Super Bowl viewers will check their mobile phones at least 10 times. Will you be of them? How do you like to watch the game – will you be Tweeting, checking Facebook or following the live stream online?
How much should sports play a role in your marketing efforts? Sports sponsorships, from marketing in live stadiums to the players’ official uniforms is increasing. How do you view the advantages for product placement in sports marketing?
We’ll also be taking advance questions from our community to pose towards our speakers, Frank Supovitz (@SupEvents) and Mark Waller from the National Football League, who will be joining us, live for the Smart CMO Forum on March 1st. See our full agenda and complimentary registration for more information.
