Paull Young Hosts #SmartCMO Chat
February 14, 2012
@paullyoung
Event Details: Twitter Chat with Paull Young of charity: water
Event Date: Thursday, February 16th
Event Time: 1:00 p.m. – 2:00 p.m. EST
Discussion Topics: A case study of how charity: water has activated innovative cause marketing through powerful storytelling, integrated social media campaigns, and a strong focus towards the brand to share the water crisis story.
Hashtag: #SmartCMO
You may have already heard of charity: water, the non-profit is known for raising millions of dollars along with invaluable awareness to help create access to clean – safe drinking water in impoverished nations – but they’re also breaking new ground in the definition of “cause marketing”. Paull Young, charity: water’s director of digital engagement, is our guest host for the next #SmartCMO Twitter chat.
How is charity: water unique? They have been and continue to pioneer the social media space for non-profits by engaging their donors online to help share their core mission – and in doing so, have become the first charity to reach one million followers on Twitter. Their focus is on inspiring, motivating, and activating their donors through storytelling, a goal they accomplish without giving up their “lean startup” mentality – their entire marketing department is a staff of one, led by Paull.
They also stand out in their promise of the 100% model – every dollar donated goes towards a specific water well project (a second fund pays for operational expenses), and they continue to embrace accountability by tracking each project on Google maps. Any CEO would be impressed with the results: charity: water has raised over $40 million dollars in five years.
This Thursday, February 16th, Paull will be answering your questions online for #SmartCMO Twitter Chat about building a strong community brand, the importance of storytelling to your audience, and using social media and content to create an authentic digital marketing strategy – as well as sharing examples from the charity: water model.
Join us starting at 1:00 p.m. EST by following the hashtagh #SmartCMO to chat with Paull Young and the Smart CMO community!